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12 Optimization Techniques to Reduce Cart Abandonment

Reducing any friction in your shopping cart and checkout process is a significant Conversion Rate Optimization enabler. There are several areas within an e-Commerce site that offer opportunities to maximize shopping cart and increase the average order value. In this post, I’ll focus on a few methods you can consider to reduce your cart abandonment and increase your cart value. A standard shopping cart checkout process typically will involve the following five steps: Add to Cart Shipping Credit Card Entry Confirmation Order…