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Nepal

Improve your AdWords Campaign with Ad Extensions

According to a recent study by Google a vast majority of advertisers have not utilized Ad Extensions even once. Google estimates that “On average, the click-through rate is 30% higher for ads with Sitelinks than those without.” Ad Extensions help provide additional context to users, build confidence in your product/service by displaying reviews and makes interaction with your site much simpler. As the name suggests, Ad Extensions are extensions to your ads. They appear with ads on Google and the Google Search Network.…

12 Optimization Techniques to Reduce Cart Abandonment

Reducing any friction in your shopping cart and checkout process is a significant Conversion Rate Optimization enabler. There are several areas within an e-Commerce site that offer opportunities to maximize shopping cart and increase the average order value. In this post, I’ll focus on a few methods you can consider to reduce your cart abandonment and increase your cart value. A standard shopping cart checkout process typically will involve the following five steps: Add to Cart Shipping Credit Card Entry Confirmation Order…